While the color black often connotes feelings of darkness, we reimagined the term to represent its richness, complexity, and profound beauty.

Nas was set to release “ULTRA BLACK” the leading single off the album, King’s Disease. I wanted to create something that would encapsulate both the energy of the music and the times - Pro-Black = Pro-Human. An electrifying phrase honoring the Black community as the life force of culture, the term extends beyond race, class, or creed. It is symbolic of the fortitude, power, legacy, and interconnectedness of all people worldwide. Just as black absorbs all light, Ultra Black represents the unification of all people, spotlighting Black joy and the promising future ahead.