Sound It Out.

The national Sound It Out campaign launched with a new album and resources to help parents and caregivers have meaningful conversations about emotional wellbeing with their middle schoolers. We facilitated the curation, distribution, and marketing of the EP which included Lauren Jauregui, Tobe Nwigwe, KAMAUU, & Empress Of. The projects was made available across all major streaming platforms and can be heard on the campaign website at SoundItOutTogether.org, which also offers free expert-vetted resources to guide conversations.Inspired by the insight that music can help unlock conversations between middle schoolers and their parents or caregivers, the campaign features exclusive new music and interviews from the artists, who participated in intimate conversations with middle schoolers and their caregivers, facilitated by mental health experts, and translated the kids’ emotions and experiences into songs.