Creative shepherd directing craft across spaces and surfaces—translating ideas into commercially effective work that lands with people; specialized in working across the entertainment landscape, and with interesting brands. 
Los Angeles | hello.celesteli@gmail.com
Nas — King's Disease I & II Reintroducing a hip-hop legend to the throne through bold visual storytelling.
Netflix Bites Translating Netflix's food storytelling into a tangible, multi-chef culinary brand.
Netflix Bites Translating Netflix's food storytelling into a tangible, multi-chef culinary brand.
Squid Game Experience Turning a global phenomenon into an unmissable real-world event.
Netflix Bites Translating Netflix's food storytelling into a tangible, multi-chef culinary brand.
Netflix Bites Translating Netflix's food storytelling into a tangible, multi-chef culinary brand.
Squid Game Experience Turning a global phenomenon into an unmissable real-world event.
Netflix House Building the first permanent Netflix destination — where immersive entertainment meets everyday culture.
Netflix House Building the first permanent Netflix destination — where immersive entertainment meets everyday culture.
Netflix Bites Translating Netflix's food storytelling into a tangible, multi-chef culinary brand.
Squid Game Experience Turning a global phenomenon into an unmissable real-world event.
Flo Milli Turning viral energy into a legitimate visual brand on a shoestring.
Flo Milli Turning viral energy into a legitimate visual brand on a shoestring.
Squid Game Experience Turning a global phenomenon into an unmissable real-world event.
Netflix House Building the first permanent Netflix destination — where immersive entertainment meets everyday culture.
Squid Game Experience Turning a global phenomenon into an unmissable real-world event.
Netflix House Building the first permanent Netflix destination — where immersive entertainment meets everyday culture.
Nas - Magic Directing the visual identity for a surprise album drop that captured lightning in a bottle.
A collage of black and white photographs featuring four women with varying expressions, some wearing glasses, with overlapping images creating a layered effect.

About

Human with a vivid imagination, busy mind, and propensity for introspection. This translates into a lot of anxiety and a unique ability to visualize and translate creative ideas quickly. I'm dually wired - I’m the creative who understands marketing, and the marketer who thinks like a creative. I've alchemized this hybrid skillset across music, film, and everything in between—translating brand vision into cultural cachet, and cultural cachet into measurable impact. California born, New York raised. I like to touch grass, but I'm not afraid to mow it.